SIRIUSXM X HOWARD UNIVERSITY – THE HIP HOP MINOR

It has never been more important to bring Hip Hop into higher education. That's why Sirius XM has partnered with Howard University on the Hip Hop Minor. To launch the initiative, we developed a campaign with the students at Howard, merging the visuals worlds of Academia and Hip Hop.

We combined the graphic elements from Scantron exam test papers with hand drawn annotations from the students to give an authentic and human visual identity that speaks to education, yet retaining the raw grit of Hip Hop.

The headlines for print and digital speak to the power of Hip Hop, weaving in playful nods to academia. These were fly postered around Howard and Washington DC during the annual Hip Hop conference at the University.

And of course, a giant digital billboard in the heart of the home of Hip Hop, New York City.